Arket och Apartamento presenterar samarbete. Släpps idag.

Arket och Apartamento presenterar samarbete

Släpps idag

Arket har nu gjort ett designsamarbete med magasinet Apartamento och resultatet är ett gäng tröjor och t-shirtar. Illustrationerna på dessa är gjorda av den München-baserade konstnären Martin Fengel. Allt släpps i butik och online idag och priserna ligger mellan 200 till 500 kronor.

arket.com

Garderoben, Kläder, Arket, Apartamento, kläder, samarbete, tröjor, kollektion

Pressmeddelande

ARKET launches collaboration with Apartamento
On 4 April 2019, ARKET will release a unique design collaboration with Apartamento magazine.
The collaboration is a limited-edition range of ARKET Cotton GSMTM featuring illustrations
by artist Martin Fengel. One of the pieces from the collection will be sold exclusively at
apartamentomagazine.com.
The collaboration between ARKET and Apartamento presents a playful interpretation of the four
different jersey materials that make up the Cotton GSMTM program. Each piece has been edited with
an illustration representing the qualities of the respective fabrics. The illustrations are created by
Munich-based artist Martin Fengel (b. 1964).
‘The passion for everyday life is something that we have in common with Apartamento. This
collaboration was an inspiring way to play with one of our core programs in a genuine way.
Apartamento and Martin added a laid-back sense of humour to the collection,’ says ARKET Head of
Design Anna Teurnell.
ARKET Cotton GSMTM is a collection of jersey essentials organised by weight. The collection
builds on repetition and consistency, with simple garment patterns iterated in different weights: an
undershirt in 150 GSM, a standard midweight T-shirt in 170 GSM, the vintage-inspired 220 GSM
T-shirt, and a 340 GSM sweatshirt.
Apartamento is widely recognised as today’s most influential, inspiring and honest interiors
magazine. International, well-designed, simply written and tastefully curated since 2008, it is an
indispensable resource for individuals who are passionate about the way they live. The publication
is published biannually from its headquarters in Barcelona.
The campaign was art directed by Apartamento’s creative agency Apartamento Studios and shot by
Pablo de Pastors in the magazine’s hometown of Barcelona. A film portrait of artist Martin Fengel
was shot at his studio in Munich by director Guillem Cruells and will be released at arket.com on the
date of the launch.
The ARKET x Apartamento collection will be available in stores and online on 4 April 2019.