Nu har Pantone presenterat sin årets färg för 2023, och det blir ingen mindre än 18-1750 Viva Magenta. Den röda tonen beskrivs som en "okonventionell nyans för en okonventionell tid".

Så här säger Pantones Leatrice Eiseman:
"As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength."