Clint Eastwoods son frontar Hugo Boss.

Clint Eastwoods son frontar Hugo Boss

Inez and Vinoodh har för Hugo Boss AW14-kollektion plåtat ingen mindre än Clint Eastwoods son, Scott Eastwood. Och visst känner man igen det där hakpartiet från farsan på en av bilderna?

Garderoben, Kläder, Clint Eastwood, Scott Eastwood, Hugo Boss, kampanj, kläder

Pressmeddelande

BOSS Fall/Winter 2014 Campaign

The new BOSS campaign under the artistic direction of Jason Wu presents a comprehensive vision

across fashion for both men and women, building the new look for the BOSS brand.

Lensed by Inez and Vinoodh, styled by Joe McKenna the BOSS Fall/Winter 2014 campaign is dynamic

and character-driven, defining the fundamental codes of BOSS for the twenty-first century.

Edie Campbell is the face of the womenswear, chosen as much for her attitude as her beauty. The actor

Scott Eastwood, son of Hollywood legend Clint Eastwood, is the masculine embodiment of the BOSS ethos:

"I was honored to be chosen to represent BOSS. It’s a timeless, classic brand that’s been around forever,

and their clothes make you feel at your best, strong and confident."

The houses‘ tradition in tailoring is expressed for him and for her. Eastwood, the perfect match to

present HUGO BOSS‘ DNA of sartorial excellence, is dressed in formal but modern men‘s suiting, suave,

sophisticated and timelessly elegant.

Edie Campbell wears the key pieces from Jason Wu‘s first womenswear collection, a collection that

translates the masculine foundations of the BOSS brand into a quintessentially feminine interpretation -

a strong, powerful and contemporary female counterpart to the BOSS man.

"This is my first campaign for BOSS, and we wanted to take a fresh, different approach," says BOSS

Artistic Director Jason Wu. "The HUGO BOSS tradition is in tailoring, which is always present, but it‘s

important hat this campaign not only shows the BOSS clothes, but evokes the BOSS lifestyle."