Adidas avslutar samarbetet med Kanye West
Företaget tolererar inte antisemitism

Adidas avbryter med omedelbar verkan sitt samarbete med artisten Kanye West. Ye, som Kanye West nuförtiden heter, har under den senaste tiden varit i blåsväder, främst på grund av en rad antisemitiska uttalanden i intervjuer och på sociala medier.
Adidas skriver i ett pressmeddelande:
Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness. After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect. This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.
Andra organisationer som avbrutit sina samarbeten med Kanye West är agenturen CAA, modemärket Balenciaga och klädkedjan Gap.







