Det danska mikrobryggeriet Mikkeller presenterar nu den nya ölen HELP och det som är unikt med den är att all vinst kommer att gå till att hjälpa flyktingar. Den 18 mars lanseras den tillsammans med ett välgörenhetsevent på WarPigs i Köpenhamn. Inspirationen till projektet kommer från en fotoserie med flyktingbarn som svensken Magnus Wennman tagit. Mikkel Borg Bjergsø från Mikkeller säger följande:
"It was too much to bear. We can debate refugee problems all we want, but when one sees these photos it is obvious what the essence is and how vast the contrast is between our own children and lives."
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A beer to help refugee children
All profits of Mikkeller’s ’HELP’ beer will go to The Danish Refugee Counsel and the organizations work with Syrian refugee children in Lebanon. The beer will be launched with a charity event at WarPigs in the Meatpacking District, Copenhagen, on March 18th.
The project was inspired by a photo series in Aftonbladet by Swedish photographer Magnus Wennman. A series of heart-breaking images showed sleeping or exhausted refugee children without a bed, a roof over their head, a homeland and in some cases without parents.
“It was too much to bear. We can debate refugee problems all we want, but when one sees these photos it is obvious what the essence is and how vast the contrast is between our own children and lives,”says Mikkel Borg Bjergsø.
Therefore, the microbrewery contacted the Danish Refugee Aide to explore specific ways to help refugee children. This resulted in an agreement to support the Danish Refugee Aide’s work in creating child-friendly spaces in Lebanon.
Children with trauma
Lebanon is a country that is home to the most refugees. Many of them live in poor conditions and have experienced terrible things in their past. Children and women are especially vulnerable. Therefore, the Danish Refugee Counsel created five permanent child friendly spaces and also operates 70 mobile locations, where Syrian refugee children are able to play, make new friends, take classes and get help and support from experienced adults - a kind of kindergarten.
“The Syrian children are forcibly pulled out of their daily lives and many have experienced war too close. These child friendly spaces give children a respite, where they, in a safe environment, can be allowed to be children and play without ’grown-up’ worries. It makes a world of difference for the children. The Danish Refugee Aide is deeply thankful for the support we have gotten from Mikkeller. Without this kind of support, we could not help as many children and adults who are forced to flee as we do today,” says Kathrine Schmidt, project leader for The Danish Refugee Counsel.
All profits from the beer ’HELP’ will go to The Danish Refugee Counsel’s work with these child friendly spaces. The beer will be distributed and sold worldwide and the plan is to brew it every year to continue the support.
Magnus Wennman’s photoseries in Aftonbladet http://darbarnensover.aftonbladet.se/
HELP
Release party
Special performance by the Faeroese singer-songwriter Teitur
March 18
WarPigs
Flæsketorvet 25
1711 København V
Denmark
The beer will be released the same day at the following locations:
Mikkeller Bar, Viktoriagade
Mikkeller & Friends, Stefansgade
Mikkeller & Friends Bottleshop
Mikkeller Bar Aarhus
Mikkeller’s webshop http://shop.mikkeller.dk/
All profits of Mikkeller’s ’HELP’ beer will go to The Danish Refugee Counsel and the organizations work with Syrian refugee children in Lebanon. The beer will be launched with a charity event at WarPigs in the Meatpacking District, Copenhagen, on March 18th.
The project was inspired by a photo series in Aftonbladet by Swedish photographer Magnus Wennman. A series of heart-breaking images showed sleeping or exhausted refugee children without a bed, a roof over their head, a homeland and in some cases without parents.
“It was too much to bear. We can debate refugee problems all we want, but when one sees these photos it is obvious what the essence is and how vast the contrast is between our own children and lives,”says Mikkel Borg Bjergsø.
Therefore, the microbrewery contacted the Danish Refugee Aide to explore specific ways to help refugee children. This resulted in an agreement to support the Danish Refugee Aide’s work in creating child-friendly spaces in Lebanon.
Children with trauma
Lebanon is a country that is home to the most refugees. Many of them live in poor conditions and have experienced terrible things in their past. Children and women are especially vulnerable. Therefore, the Danish Refugee Counsel created five permanent child friendly spaces and also operates 70 mobile locations, where Syrian refugee children are able to play, make new friends, take classes and get help and support from experienced adults - a kind of kindergarten.
“The Syrian children are forcibly pulled out of their daily lives and many have experienced war too close. These child friendly spaces give children a respite, where they, in a safe environment, can be allowed to be children and play without ’grown-up’ worries. It makes a world of difference for the children. The Danish Refugee Aide is deeply thankful for the support we have gotten from Mikkeller. Without this kind of support, we could not help as many children and adults who are forced to flee as we do today,” says Kathrine Schmidt, project leader for The Danish Refugee Counsel.
All profits from the beer ’HELP’ will go to The Danish Refugee Counsel’s work with these child friendly spaces. The beer will be distributed and sold worldwide and the plan is to brew it every year to continue the support.
Magnus Wennman’s photoseries in Aftonbladet http://darbarnensover.aftonbladet.se/
HELP
Release party
Special performance by the Faeroese singer-songwriter Teitur
March 18
WarPigs
Flæsketorvet 25
1711 København V
Denmark
The beer will be released the same day at the following locations:
Mikkeller Bar, Viktoriagade
Mikkeller & Friends, Stefansgade
Mikkeller & Friends Bottleshop
Mikkeller Bar Aarhus
Mikkeller’s webshop http://shop.mikkeller.dk/
Magnus Wennman tog Årets Bild
Bästa pressbilderna för 2015 utsedda
Bildserie om flyktingbarn ställs ut på Fotografiska
Signerat Magnus Wennman
