I Adidas nya World Cup-reklam hörs lite av Kanye West nya låt God Level i bakgrunden.

"The "all in or nothing" campaign is all about putting it all on the line, giving everything to your passion and accepting nothing but the best. This is a mentality which has defined Kanye's career, making his music for the advert the perfect reflection of the attitude of "all in or nothing". Both Kanye and adidas are global leaders in their own fields, so it is a natural collaboration."