The Axor Starck V world exclusive is going to quite literally cause a stir: the basin mixer is transparent, and whenever you turn it on, your attention is inevitably drawn to the fascinating water vortex within it. During the Milan Furniture Fair, Axor will be presenting the mixer to the global public for the very first time, at its Milan Showroom from 7 April. Axor Starck V also tells the story of the family business: the Hansgrohe family's passion for water is reflected in its design concept, which is as artistic as it is functional. “My father Klaus Grohe has long been preoccupied with exploring the vortex phenomenon” --Philippe Grohe “His idea of using the vortex to enable people to experience water was fundamental in the creation of this mixer”, added the Head of the Axor brand. Friendly top designer Philippe Starck, who has already developed four successful bathroom collections in collaboration with Axor, proved to be the ideal partner in creating a product that is both artistic and functional. “Axor Starck V is the result of successfully combining technical know-how with the ultimate in water and product design expertise and decades of experience in bathroom design”, said Philippe Grohe, grandson of company founder Hans Grohe. How can we truly experience the power and beauty of water close-up, in our own bathroom? According to Philippe Starck, Axor Starck V is “a mixer that has been reduced to the absolute minimum: completely transparent, practically invisible, and the source of a natural wonder – the vortex.” The transparent spout, made of organically-shaped crystal glass, makes the water visible and blends in with its surroundings. The beauty and vitality of the vortex combines the functional and emotional aspects of water, making it the central focus.
fre. 11 apr 2014, 14:49