Stolen visas just nu upp på Milan Design Week.
KODO was naturally the theme of the object designed by Mr. Maeda and his team in Hiroshima and unveiled in Milan together with Peter Birtwhistle as well as Derek Jenkins, respectively Mazda’s European and North American design chiefs.
Rather than an automobile, however, it was a provocative piece of furniture: the KODO Chair.
Despite being a stationary object, the futuristic KODO Chair clearly exudes motion.
Painstakingly crafted, there are distinct parallels between the chair and Mazda models with the KODO design, such as the ready-to-pounce, forward-leaning stance conveying the sudden release of pent-up energy.
There is also a beauty and precision in both the chair and vehicles that KODO’s designers see as the true sense of Japan.
“Mazda is addressing a broader world at Milan Design Week. We’re here to share our creative vision and expand our horizons, to be inspired in such a stimulating environment and, I hope, inspire others,” says Mr. Maeda, who was in charge of KODO’s development.
“We believe the approach we’ve taken with the KODO Chair could influence our future car designs. Our attitude is to accept any challenge if we believe we can create something unique. This is the way to develop a vehicle.”
tors. 11 apr 2013, 12:49