Hjärtat i butiken är en vägg helt dedikerad till högtalare. Här visas alla de bäst säljande högtalarna upp och du ska kunna lyssna på din egna musik genom att streama den till de högtalarna du vill lyssna in dig på. I ett hörn finns det också en lite mer privat avdelning där man kan spana in både TV-apparater och ljud till det.
The world’s first Bang & Olufsen flagship store based on an all-new design
concept opens in Copenhagen today. The new store concept delivers a
sensory experience through sound and design.
Struer, 18 April 2013
Bang & Olufsen continues to deliver on its promise of extraordinary
experiences – this time in breakthrough retail concepts. The iconic Danish
brand unveils an all-new design for its stores that will launch in Denmark
and continue to roll out around the world later this year. A team headed
by Johannes Torpe, Bang & Olufsen’s Creative Director, is behind the store
concept.
“The Bang & Olufsen store is where existing customers and a new
generation of discerning consumers will hear, see and feel the Bang &
Olufsen brand and be able to interact and play with our products,” says
Creative Director Johannes Torpe.
“We have created a store featuring an atmosphere that is luxurious and
welcoming at the same time. The layout and interior have been designed
to captivate curiosity as you move through the store. We wish to offer as
many people as possible the opportunity to explore the Bang & Olufsen
universe of magical experiences,” says Creative Director Johannes Torpe.
PRESS RELEASE
Three zones to evoke the senses
At the heart of the new retail concept is a dedicated speaker wall that
showcases all of Bang & Olufsen’s best-selling speakers. You can listen
to any kind of music, including your own playlist streamed from your
smartphone and check out the sound of everything from the smallest cube
speakers to the largest floor models.
A B&O PLAY zone invites you to listen to the brand’s range of innovative
designs created for more mobile lifestyles, comparing everything from the
latest headphones to award-winning portable sound systems.
A more private area lets you settle in and immerse yourself in some of
Bang & Olufsen’s top-of-the-line viewing and listening combinations. Here,
you can view films on the latest flatscreen technology with sumptuous
surround sound, or discover the near-magical convenience of linking rooms
and multiple entertainment sources through BeoLink system integration.
The scalable retail concept has been designed for spaces from 50 m 2 up to
200 m2 and above.
New flagship store opens in Copenhagen on 18 April
The new retail concept will be launched in Bang & Olufsen’s new flagship
store in Copenhagen on 18 April in one of the city’s premiere shopping
districts. Other Bang & Olufsen stores in major cities worldwide will be
updated with the new retail concept.
tors. 18 apr 2013, 17:35