Det finns varma jackor och så finns det jackor som värmer lite extra. De här nyheterna från Ralph Lauren har ett Mophie-batteri i sig kopplade till ett litet element vilket gör att du via en app kan vrida upp värmen i dem för de där dagarna då det är extra kyligt ute. Bränner man loss på den högsta nivån ska jackorna kunna hålla värmen i tre timmar.
Jackorna heter Polo 11 Jacket och Glacier Down Jacket. Den förstnämnda är den vita med rymdinspiration och den andra är en klassisk dunjacka som erbjuds i två stycken olika färger. Lanseringen äger rum nu på torsdag den 24 januari. För Polo 11 får du betala 13.329 kronor medan Glacier Down Jacket blir din för 10.250 kronor.
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Pressmeddelande
RALPH LAUREN INTRODUCES THE LATEST IN WEARABLE HEATED TECHNOLOGY
Offered in new outerwear, including the infamous Polo 11 jacket, and powered exclusively through a customizable RL Heat App
In celebration of 50 years of Ralph Lauren trailblazing through American frontiers, the brand takes its wearable technology innovation to the next-level, introducing cutting-edge performance with the limited edition space- suit inspired Polo 11 Heated Jacket and iconic Glacier Down Jacket. As an evolution of the heated outerwear technology first developed for Ralph Lauren’s Olympic athlete apparel, these new outerwear pieces feature an updated heating component — controlled via Bluetooth through the new RL Heat app.
This next phase of pioneering tech apparel features a heat-dispersive silver lining with an American flag printed in conductive carbon and silver ink. Powered by a slim Mophie battery that plugs into the jacket’s inside pocket with adjustable warming levels, the heat will last up to three hours at its highest level. In addition to controlling the temperature gauge, the app also displays the current weather outside. Mophie power banks come with the jacket for charging, however any certified USB power-source can power the garment.
The first iteration of the heated outerwear arrives in January 2019, featuring the highly coveted Limited Edition Polo 11 Jacket . The Polo 11 Jacket is a modern interpretation of the white iconic Polo Jeans parka from 1997 which was inspired by the pressure suits worn on space missions throughout the 20th century. The jacket quickly become an incredible success, eventually reaching the status of an iconic collector’s item.
The brand is now bringing back the infamous parka, and updating it with its state of the art heat technology, merging fashion and function in the most pinnacle way. Shortly following the release of the Limited Edition Polo 11 Jacket, a more widely available parka will be introduced - the Glacier Down Jacket. Offered in both navy and silver, the Glacier outerwear piece has all of the heating components the Polo 11 Jacket has, however this is the first time consumers will be able to purchase the exclusive heated technology across many points of distribution globally.
Polo 11 will be sold on the Polo App in the U.S., www.ralphlauren.com in Europe and China, WeChat in Asia, as well as at select Ralph Lauren stores and specialty stores globally. The Glacier Down Jacket will be sold at Ralph Lauren stores globally, as well as at several wholesale retailers internationally, the Polo App in the U.S., and on www.ralphlauren.com.
Offered in new outerwear, including the infamous Polo 11 jacket, and powered exclusively through a customizable RL Heat App
In celebration of 50 years of Ralph Lauren trailblazing through American frontiers, the brand takes its wearable technology innovation to the next-level, introducing cutting-edge performance with the limited edition space- suit inspired Polo 11 Heated Jacket and iconic Glacier Down Jacket. As an evolution of the heated outerwear technology first developed for Ralph Lauren’s Olympic athlete apparel, these new outerwear pieces feature an updated heating component — controlled via Bluetooth through the new RL Heat app.
This next phase of pioneering tech apparel features a heat-dispersive silver lining with an American flag printed in conductive carbon and silver ink. Powered by a slim Mophie battery that plugs into the jacket’s inside pocket with adjustable warming levels, the heat will last up to three hours at its highest level. In addition to controlling the temperature gauge, the app also displays the current weather outside. Mophie power banks come with the jacket for charging, however any certified USB power-source can power the garment.
The first iteration of the heated outerwear arrives in January 2019, featuring the highly coveted Limited Edition Polo 11 Jacket . The Polo 11 Jacket is a modern interpretation of the white iconic Polo Jeans parka from 1997 which was inspired by the pressure suits worn on space missions throughout the 20th century. The jacket quickly become an incredible success, eventually reaching the status of an iconic collector’s item.
The brand is now bringing back the infamous parka, and updating it with its state of the art heat technology, merging fashion and function in the most pinnacle way. Shortly following the release of the Limited Edition Polo 11 Jacket, a more widely available parka will be introduced - the Glacier Down Jacket. Offered in both navy and silver, the Glacier outerwear piece has all of the heating components the Polo 11 Jacket has, however this is the first time consumers will be able to purchase the exclusive heated technology across many points of distribution globally.
Polo 11 will be sold on the Polo App in the U.S., www.ralphlauren.com in Europe and China, WeChat in Asia, as well as at select Ralph Lauren stores and specialty stores globally. The Glacier Down Jacket will be sold at Ralph Lauren stores globally, as well as at several wholesale retailers internationally, the Polo App in the U.S., and on www.ralphlauren.com.
