RALPH LAUREN INTRODUCES THE NEXT EVOLUTION OF WEARABLE TECHNOLOGY

FLUSHING, N.Y. – Ralph Lauren Corp. is unveiling the high-performance, fashion-forward Polo Tech shirt on opening day of the US

Open. The Polo Tech shirt is an innovative new product from a fashion brand that merges biometrics into active lifestyle apparel,

marking a revolution in advanced technology designed to improve general wellness and increase personal fitness.

The Ralph Lauren Polo Tech shirt features sensors knitted into the core of the product to read biological and physiological

information. With Ralph Lauren’s leadership in the design community, the compression shirt also has a sleek look in black with a

signature yellow Polo Player logo. The second-skin fit enhances comfort and agility.

As the official outfitter of the two-week U.S. Tennis Association tournament, Ralph Lauren is dressing several ball boys in the Polo

Tech Shirt during select matches at the Billie Jean National Tennis Center. Marcos Giron, the No. 1 singles player in the

Intercollegiate Tennis Association, is playing in his first Grand Slam in Flushing, and he will wear the Polo Tech shirt during his

practices. He will track his biometrics and making adjustments in real time to his play, form and breathing.

“Ralph Lauren continues to be at the cutting edge of fashion and culture,” said David Lauren, Senior Vice President of Advertising,

Marketing and Public Relations. “Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life

is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern

world.”

David Brewer, US Open Tournament Director, said there are features in the Polo Tech shirt that can “revolutionize how players train

and compete.”

“The fact that Ralph Lauren chose the US Open as the venue to unveil its Polo Tech shirt enhances our tradition as a showcase for

innovation,” said Brewer.

Beyond elite athletes, however, David Lauren also sees a place for the Polo Tech shirt in everyday life. “Our vision is that this will

transcend sports to help us at every age and in every aspect of life. Reaching far beyond just the needs of elite athletes, Polo Tech

will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.”

The Ralph Lauren Polo Tech shirt was developed with proprietary technology from Canadian-based OMsignal, whose team includes

experts in neuroscience, sports medicine and engineering. With OMsignal, the shirt itself is the sensor. The OM platform delivers a

wide variety of physiological data through seamless apparel directly to the users via an app on their smartphone.

“It was clear from our very first meeting that Ralph Lauren had clarity of mind about the future of fashion tech,” said Stéphane

Marceau, CEO of OMsignal. “Its legendary Polo brand and unparalleled design and merchandising capabilities make Ralph Lauren a

natural partner to bring smart clothing technology into everyday lives."

With OMsignal, the data collected by the shirt is stored by a “black box,” which includes an accelerometer and gyroscope, which

capture movement and direction. That ”black box” transmits the data into the cloud, where it is plugged into a number of algorithms

that gauge important performance-oriented biometrics, including heartbeat and respiration, as well as some psychometrics, such as

stress level and energy output.

As Ralph Lauren further expands its high-tech presence, this Polo Tech shirt represents the Company’s most recent initiative in the

technology realm. The launch follows other innovative platforms already established such as the 4D Light Show, The Dog Walk – a

unique digital collaboration showcasing the Ralph Lauren Fall 2013 Accessories Collection in collaboration with the ASPCA® and the

RL Children’s Virtual Storybook.

The debut at the US Open marks the first time a global sporting event is being used as a platform to launch a collection of wearable products.


RL Polo Tech Fact Sheet

? Ralph Lauren is the first fashion brand to launch the next generation of bio-sensing garments,

integrating the ABCs of biometrics: activity, breathing and cardiac readings

? RL Polo Tech tracks biometrics and psychometrics to inform improved performance and overall

? Sensors include a three leads ECG, a breathing sensor, a gyroscope and an accelerometer,

allowing for deep analytics when biometrics and motion activity are set against proprietary

? Data outputs include energy level, heart rate, heart rate zones, heart-rate variability, breathing

rate, breathing depth, breathing alerts, activity intensity, steps, and calories burned

? Insights and alerts reflecting real-time biometrics prescribe personalized suggested

improvements in fitness and lifestyle

? Compression-shirt design simulates blood flow and helps muscle recovery, while also allowing

? Information recorded in real time from sensors knitted into the anti-microbial, moisture-wicking

fabric that is transmitted via Bluetooth technology to a “black box” that streams real time data

? Debut design features modem black color with signature Ralph Lauren yellow Polo Pony

? RL Polo Tech shirts are designed by Ralph Lauren and optimized with OMsignal technology to

deliver bio-sensing performance.

? Technology was developed by Canadian-based OMsignal, whose team includes experts in the

fields of neuroscience, sports medicine, intelligent textile, software and hardware engineering