Brittiskt gatumode från Wood Wood och Reebok. Nytt samarbete.

Brittiskt gatumode från Wood Wood och Reebok

Nytt samarbete

Reebok Classic och Wood Wood har tillsammans tagit fram en kollektion som tolkar det brittiska gatumodet som fanns på 90-talet. Kollektionen släpps den 28 november och här får vi en första liten titt på vad som väntar.

Garderoben, Kläder, Wood Wood, Reebok Classic, samarbete, kollektion, gatumode

Pressmeddelande

REEBOK CLASSIC AND

WOOD WOOD DROPS BRAND

NEW CAPSULE COLLECTION

FOR FW15

Contemporary streetwear brand Wood Wood has joined forces with Reebok

Classic to create a capsule collection inspired by British street culture. The

collection consists of a range of iconic sportswear silhouettes updated with

Wood Wood’s sophisticated streetwear aesthetic. The capsule collection will

pre-release at Wood Wood stores November 14th before the global launch at

selected retailers worldwide November 28th 2015.

With a starting point in the 90’s, a time when British street culture’s logo infatuation and preoccupation with

sportswear peaked, Wood Wood has reworked a range of classic sportswear styles with technical detailing and

fabrics, taking the collection in a contemporary direction.Taking inspiration from the history of Reebok Classic

branding the designers have combined heritage Reebok visuals with elements from Wood Wood’s ever growing

graphic archive, resulting in a fusion of imagery in true representation of both brands.

The collection features bold recognizable prints throughout. Pieces include a premium black tracksuit with

white prints and technical zippers, black sweatshirt with large chest logo alongside the stand-out logo print-
ed T-shirts. The padded navy hooded jacket features eye-catching tonal prints covering the back and sleeves

whereas the versatility of the reversible bucket hat lets the wearer decide whether it should be worn all-over

printed or with a more subtle plain look In the mix is also a premium navy polo shirt featuring front zip

closure and tonal prints. Finishing off the collection is the ‘Reebok Ventilator Supreme’ in a greyscale colour

palette. Incorporating various technical materials with emphasis on detailing, the sneaker features muted grey

tones that are contrasted with bold black overlays and the Reebok brand name is printed in bright white along

the track lines.

The Reebok Classic by Wood Wood collection will pre-release in Wood Wood stores on November 14th before

launching in selected retailers worldwide including Reebok Classic stores November 28th 2015.