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Pride-kollektion från Polo Ralph Lauren
Pride-kollektion från Polo Ralph Lauren Välj mellan fem stycken plagg

Polo Ralph Lauren presenterar nu en Pride-kollektion man tagit fram tillsammans med Stonewall Community Foundation. Freeskier-stjärnan Gus Kenworthy frontar kampanjen tillsammans med flera andra gay-ikoner inom olika världar. En del av inkomsten från försäljningen ska gå till olika LGBTQIA+-organisationer. I kollektionen finns fem stycken könsneutrala plagg för barn och vuxna - pikétröja, hoodie, t-shirt, keps och väska.

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Video till Pride-kollektion från Polo Ralph Lauren
Visa Pressmeddelande Ralph Lauren Unveils New Pride Collection
And Dedicated Campaign That Celebrates
The LGBTQIA+ Community
Proceeds to benefit Stonewall Community Foundation


NEW YORK, NY – May 21, 2019 – This year, Polo Ralph Lauren
will unveil the Pride capsule collection, a five-piece gender-neutral
collection for adults and children as well as a dedicated marketing
campaign that celebrates individuality and inclusion. The company
has partnered with Stonewall Community Foundation on this
collection and will donate a percentage of the purchase price of the
various collection items to benefit LGBTQIA+ organizations around
the world.
The marketing campaign features a diverse group of individuals
including freeskier, Olympic medalist, and activist Gus Kenworthy;
ballet dancer Harper Watters; writer, comedian, and actress Patti
Harrison; photographer and model Jacob Bixenman; actress Josie
Tyriq, and Cory, all shot by photographer Cass Bird. Each featured
individual is deeply rooted in the LGBTQIA+ community and
celebrated for their individuality. The dynamic social and digital
marketing campaign, which will run across a variety of LGBTQIA+
media, launches onMay 21 and highlights their experiences with life,
love, and self-expression.
The Pride capsule collection is gender-neutral, available in adult and
youth sizes, and features the iconic Polo Pony reimagined in rainbow
stripes. The collection consists of a graphic tee, Polo shirt, hoodie,
tote, and baseball cap. One hundred percent of the purchase price
from the sale of each graphic tee and 50% of the purchase price from
the sale of each Polo shirt, hoodie, hat, and tote will be donated to
Stonewall Community Foundation, benefitting an international
network of LGBTQIA+ organizations.

Ralph Lauren Corporation and The Polo Ralph Lauren Foundation
have a long-standing history of supporting the LGBTQIA+
community. Support has been provided through volunteer
activations, corporate initiatives, and financial grants. Our partners
have included, but are not limited to, the Hetrick-Martin Institute,
amfAR,AIDSWalkNew York, God’s LoveWe Deliver, and theElton
John AIDS Foundation.
The company also stands with the United Nations global standards
for business protecting the rights of the LGBTQIA+ community in
the workplace, and has been a proud sponsor of the AIDS Walk New
York since 1990.
For decades, the iconic Polo shirt has been used as a global symbol
to help raise millions of dollars for philanthropic and social impact,
including funding breast cancer research and care through the Pink
Pony Fund, raising funds for global disaster relief, and supporting
the LGBTQIA+ community.

The Pride capsule collection will be available globally starting mid-
May in select Ralph Lauren retail stores; on RalphLauren.com;

at Macy’s, Bloomingdale’s, Saks Fifth Avenue, Lord & Taylor, and
HBC in North America; as well as at David Jones’ Market Street and
Elizabeth Street in Australia.
Click HERE for images
Click HERE to see the video
71kg 0 Bobby Green Bobby Green
ons. 22 maj 2019, 17:00
Pride-kollektion från Polo Ralph Lauren Välj mellan fem stycken plagg
71kg
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