Contemporary streetwear brand Wood Wood has joined forces with Reebok
Classic to create a capsule collection inspired by British street culture. The
collection consists of a range of iconic sportswear silhouettes updated with
Wood Wood’s sophisticated streetwear aesthetic. The capsule collection will
pre-release at Wood Wood stores November 14th before the global launch at
selected retailers worldwide November 28th 2015.
With a starting point in the 90’s, a time when British street culture’s logo infatuation and preoccupation with
sportswear peaked, Wood Wood has reworked a range of classic sportswear styles with technical detailing and
fabrics, taking the collection in a contemporary direction.Taking inspiration from the history of Reebok Classic
branding the designers have combined heritage Reebok visuals with elements from Wood Wood’s ever growing
graphic archive, resulting in a fusion of imagery in true representation of both brands.
The collection features bold recognizable prints throughout. Pieces include a premium black tracksuit with
white prints and technical zippers, black sweatshirt with large chest logo alongside the stand-out logo print-
ed T-shirts. The padded navy hooded jacket features eye-catching tonal prints covering the back and sleeves
whereas the versatility of the reversible bucket hat lets the wearer decide whether it should be worn all-over
printed or with a more subtle plain look In the mix is also a premium navy polo shirt featuring front zip
closure and tonal prints. Finishing off the collection is the ‘Reebok Ventilator Supreme’ in a greyscale colour
palette. Incorporating various technical materials with emphasis on detailing, the sneaker features muted grey
tones that are contrasted with bold black overlays and the Reebok brand name is printed in bright white along
the track lines.
The Reebok Classic by Wood Wood collection will pre-release in Wood Wood stores on November 14th before
launching in selected retailers worldwide including Reebok Classic stores November 28th 2015.
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0Bobby Green
tors. 12 nov 2015, 13:30
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