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Tommy Jeans hyllar 90-talet
Tommy Hilfiger lanserar nu den retroinspirerade kollektionen Tommy Jeans där man hyllar varumärkets mest ikoniska och populära plagg från 90-talet. Den klassiska loggan är självklart i fokus och kollektionen består av kläder till både killar och tjejer - bland annat finns det t-shirts, sweatshirts, slitna jeans, en jacka och hängselbyxor.
Garderoben,
Kläder,
Tommy Hilfiger,
Tommy Jeans,
kollektion,
retro,
retrokollektion,
Pressmeddelande
HILFIGER DENIM LAUNCHES TOMMY JEANS CAPSULE COLLECTION
AMSTERDAM, THE NETHERLANDS (April 2016) – Tommy Hilfiger, which is owned by
PVH Corp. [NYSE: PVH], announces the launch of Tommy Jeans, a Hilfiger Denim capsule
collection that celebrates the most iconic Tommy Hilfiger styles from the ‘90s, revived as
modern classics with a fresh, youthful twist for today. The capsule collection will be available
at select Tommy Hilfiger stores worldwide where the Hilfiger Denim offering is carried, and
online at tommy.com beginning April 5, 2016.
“The Tommy Jeans collection revisits ‘90s nostalgia and celebrates iconic styles from our
archives,” said Tommy Hilfiger. “Reminiscing on the ‘90s reminds me of some incredible
memories – from our first collaborations with musicians and celebrities to our continued
passion for pop culture. Our Tommy Jeans collection celebrates some of my favorite styles
from our early years, updated for a new generation of Tommy fans.”
The iconic Tommy Hilfiger logo is featured throughout the collection. Unisex styles include
logo t-shirts, long-sleeved sweatshirts, and an oversized denim jacket; the women’s
collection also includes a logo bikini, high-waisted light-wash jeans, high-waisted light-wash
cut-off shorts, and dungarees with quintessentially ‘90s Tommy Hilfiger straps.
Tommy Jeans is supported by a campaign featuring millennial models Lucky Blue Smith and
Hailey Baldwin. Together the duo fuse the collection’s retro look with Hilfiger Denim’s edgy
rock-and-roll-inspired aesthetic. As a friend of the brand, Baldwin previously walked in the
Spring 2016 and Fall 2016 Hilfiger Collection runway shows at New York Fashion Week and
appeared in Hilfiger Denim’s Spring 2016 Dynamic Stretch campaign. The Tommy Jeans
campaign was photographed in New York by renowned Instagram influencer Bryant Eslava.
Leading up to the collection’s global launch on April 5, numerous influencers have been
photographed wearing Tommy Jeans including Suki and Immy Waterhouse, Jourdan Dunn,
Lucky Blue Smith, Caroline Vreeland and Nash Grier, and international bloggers including
Friends and followers of the brand are invited to join the conversation on social media using
#TommyHilfiger and the handle @TommyHilfiger.
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0Bobby Green
fre. 15 apr 2016, 18:00
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