Hugo Boss samarbetar med Jeremyville. Kollektion släpps inför julsäsongen.

Garaget Garderoben Hemmet Kroppen Passet Sinnet Strupen

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Hugo Boss samarbetar med Jeremyville

Kollektion släpps inför julsäsongen

Hugo Boss har tillsammans med den New York-baserade konstnären Jeremyville tagit fram följande kollektion med prylar. Det finns skor, nyckelringar, ryggsäckar, mobilskal och prydnadsaker och allt går i Jeremyvilles lekfulla stil. Grejerna säljs i en begränsad upplaga och släpps inför julsäsongen. Exakt vilket datum som gäller och vad allt kommer att kosta är dock oklart för tillfället.

Garderoben, Accessoarer,

Hugo Boss, Jeremyville, samarbete, julkollektion

Pressmeddelande

THE BOSS HOLIDAY COLLECTION

BOSS joins forces with artist Jeremyville on a new collection and campaign
for the holiday season. Sleek BOSS design collides with playful Jeremyville
artwork in a limited-edition collection, featuring a cityscape inhabited by
a unique cast of characters.

New York-based artist, product designer and author Jeremyville

has garnered international and critical acclaim for his playful and thought-
provoking imagery created in a distinctive, cartoon style. He has created

one of his signature cityscapes exclusively for the BOSS holiday campaign.

The bustling metropolis is a city that doesn’t sleep – especially when
there are gifts to be found and night after night of celebrations to attend.
The four inhabitants represent a playful take on traditional holiday
preparations. The lead characters include his now iconic bunny, and,
to celebrate Chinese New Year, a pig.

These bold designs are printed in bright color on leather sandals,
backpacks, document holders and phone cases. The HUGO BOSS logo
and Jeremyville illustrations meet, as the cityscape is printed over a fully
monogrammed Italian coated-canvas backpack.

In a more understated interpretation, the characters
are printed into leather accessories, leaving a relief
design. A grainy leather backpack showcases
the Jeremyville bunny, a sleek sneaker is detailed
with a raised pig motif, and sartorial loafers feature
an all-over embossed cityscape. Small accessories
including phone cases and leather luggage tags
also feature in the collection.

The individual characters come into their own as
key charms and figurines. Available as single pieces,
the figurines are also stackable, creating a new
totem-like take on the Christmas tree.